7 Tips for Building Your First Business Website

Those days of selling your products exclusively in brick-and-mortar stores are over. Now, no business can survive without its presence on the internet. That means having a business website is inevitable.

When you are a beginner, building a website from scratch can be intimidating as you’re unaware of the technicalities. It’s quite perplexing to choose which platform to go with, how the layout should look, and where to get the domain name and hosting. Also, providing a good user experience while following best SEO practices is another challenge.

So, if you are looking to take your first site live, we have 7 tips on creating a website for a business for you!

Tips for Creating a Website for Business

  • Decide on the Appropriate Platform

The foremost thing is to choose the appropriate platform for your business site, and then everything else follows. For building a site, you have two options; one is writing codes for your entire site and the second is to use DIY website builders.

This choice would depend on your technical knowledge and the level of customization you need. For creating more customizable sites, WordPress, Drupal, and Joomla are the best options. However, if you want to build your business website on your own then you can go for Wix, Squarespace, Shopify, etc.

But, for business websites, you also have to consider eCommerce-specific platforms that provide you with advanced business management features. Therefore, platforms like WooCommerce, Shopify, and BigCommerce, would be more suitable.

  • Choosing the Domain Name

Choosing the domain name is another critical decision you would be making for your business website. Through your domain name, customers remember your brand, so it needs to be easy to read. Also, a good domain name is essential for SEO too.

There are a few considerations that you must keep in mind while choosing the domain name. Firstly, it needs to be something that is easy to read, which means it should have simple spelling, no numbers, or other numeric characters. Secondly, it should have the ideal extension of .com because it adds to the website’s credibility. Therefore, you should avoid using free domain names that some website builders offer. Also, try to opt for a domain name that has certain target keywords for better SEO.

  • Selecting the Right Web Host

Choosing a web host is just as important as choosing a domain name. The quality of your web host will decide whether or not you can scale your business website with time. Also, it determines how secure your site will be for your customers. Therefore, you need to be diligent about the type of hosting you choose.

There are numerous hosting types that use shared to dedicated servers. Where shared servers are cost-effective, they limit your website. On the contrary, dedicated ones are great for scaling but are quite expensive. So the most suitable middle option you’re left with is a virtual private server (VPS) which provides you with enough bandwidth at a low cost because of partitions in the server.

Another key consideration for selecting a web host is the availability of SSL certificates. GoDaddy, Bluehost, InMotion, etc are some of the credible sources for buying a host.

  • Elegant Yet Easy to Navigate Design

The design of your business site should be elegant, but most importantly it needs to have easy navigation. For this, you must have a carefully planned site map so that you can easily categorize your products.

For the design, you should use a lightweight and minimalist template. It would make sure that your business site looks organized and appealing to your customers. Moreover, the color scheme and the font type you use must be in line with your branding and niche. Also, the colors and typology shouldn’t make it hard for users to understand them.

  • Prioritize User Experience

For any business providing the best experience to your customers is the priority. It’s the same for online businesses too. So, your website should be user-friendly and must have the following properties:

  • Visually stable
  • Highly interactive
  • Takes less than 4 seconds to load the largest content
  • Should have a secure URL
  • Don’t have many intrusive pop-ups
  • Optimization is Crucial

Like for any other website, if you want to rank your business site, it is crucial to focus on SEO. For maintaining the best SEO practices, here’s what you’d need to look for:

  • Use the right keywords for writing optimized product descriptions.
  • Test the website for mobile friendliness.
  • Use internal links and backlinks effectively.
  • Check its page loading speed.
  • Must use only the optimized and compressed media files.
  • All URLs must be HTTPS.
  • Its JavaScript and CSS files must be optimal.

In addition to these, it is also necessary to perform regular audits of your website to tackle the inconsistencies.

  • Site’s Compatibility Across Different Browsers

Developers often make the mistake of creating the website only considering how it looks on their browser. However, all your potential customers would not be using the same browser as yours. So, it is necessary to test your website’s compatibility with different browsers.

It needs to be at least compatible with the most popular browsers that include Google Chrome, Safari, Microsoft Edge, Firefox, Opera, and others. Also, note that how your site performs on different browsers, mostly depends on the template or the server you are using. 

Final Thoughts

For businesses to survive, it has become a necessity for them to have their websites. A website creates opportunities for your business growth. But at the same time, it is quite challenging to create your website, especially if you’re a beginner.

Here we discussed the 7 tips for building your first business website. These include how you can select the appropriate platform, web host, and domain name. Along with that, we shared some of the ways you can create an elegant and easy-to-navigate site while prioritizing UX and SEO. Lastly, we discussed how essential it is to create a site that is compatible with numerous browsers.

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