Answer The Public


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There are tons of keyword research tools online that can help, but not everyone has the budget or technical skills to use these tools.

Answer The Public Review

Answer The Public listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.

It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.


Answer The Public Price starts at $99 Per Month

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  • Create eerily relevant content
  • Monitor trends
  • Discover unexpected insights and hidden niches
  • Unlimited meaningful keyword search
  • Save days and even weeks of time
  • Unlimited users
  • Compare data over time
  • 2 Search Listening Alerts
  • CSV export
  • Hide branches & suggestions
  • High res images
  • Priority customer support
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Does AnswerThePublic use my Web browser + network to gather this data. Or do you use your own servers?

We run all queries to gather question data through our own servers. You may not know this. But we think it’s important to highlight. Many other similar free and paid services automate the gathering of search data via your web browser. Whereas we make all requests via our servers. Gathering autocomplete data via a web browser vs server-based tool like ATP. When you use services that run through your browser, search engines like Google think that the requests being sent are done automatically by a robot. When you gather autocomplete data this is exactly what’s happening. So the next time you try to use Google you’ll end up seeing messages like “Unusual traffic from your computer network”. Annoying for you. But very annoying for others you share a network with!

How to understand the branches on your report?

When looking at your AnswerThePublic report, each branch can tell you something different about your search term. Here is a great infographic from the team at SearchListening to help you understand each branch and get the most out of your report.

What countries can I search from?

We offer worldwide location based searching in free and Pro versions of AnswerThePublic. In out free tool the default location will always be set t the UK, but you can change to any location from our list for every search you make (in the Pro version you can set a home region to any country). The full country list is: Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Belarus Belgium Belize Benin Bhutan Bolivia Bosnia & Herzegovina Botswana Brazil British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Central African Republic Chad Chile Colombia Congo – Brazzaville Congo – Kinshasa Cook Islands Costa Rica Côte d’Ivoire Croatia Cuba Cyprus Czechia Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Estonia Ethiopia Fiji Finland France Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Guadeloupe Guatemala Guernsey Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Libya Liechtenstein Lithuania Luxembourg Madagascar Malawi Malaysia Maldives Mali Malta Mauritius Mexico Micronesia Moldova Mongolia Montenegro Montserrat Morocco Mozambique Myanmar (Burma) Namibia Nauru Nepal Netherlands New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Macedonia Norway Oman Pakistan Palestine Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Islands Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Samoa San Marino São Tomé & Príncipe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Korea Spain Sri Lanka St. Helena St. Vincent & Grenadines Suriname Sweden Switzerland Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad & Tobago Tunisia Turkey Turkmenistan U.S. Virgin Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam Zambia Zimbabwe

What type of terms should I search for?

The best way to get the most insightful data out of AnswerThePublic is to run a few reports with related keywords. Try to stick to one or two words at a time and then try the variations around it. You’ll find you get very little back if you type in a full sentence. Have a think about how the public could be referring to your business and all the different variations they may use. For example if you are a car brand, you may consider searching everything from your brand name and competitors but also car, my car, new car, used cars, car reviews as well as driving, motors and so on.

How can I learn more about using Answer The Public?

Feel like you could be using Answer The Public graphs and data better? We now have an education and consulting partner called Search Listening They have produced some great learning material about Answer The Public. On their site you’ll also find a handy infographic about getting the most out of the tool, a guide to choosing the right seed terms and a tonne of freebies to help you become the insight king of your team.

What extra features are in Answer The Public Pro?

Answer The Public pro is packed with features that are not available on the free version. They currently include: Unlimited searches The Pro version allows unlimited searches so you are never hit with the daily limit again. Saved reports We automatically save the reports your team create so you can easily refer back to them (If you run the same search at a later date, the results may change). Compare data + see new suggestions You can run the same searches over time and easily compare how the search behaviour is changing. We highlight the new topics so you can easily see what is new. Language + Location based results – save your home location You can set your home location in AnswerThePublic Pro so all searches will default to that location (its set to the UK in the free tool) High-res images Great for if you are including your research in a pitch or presentation, the Pro version allows you to download the images in high resolution. Hide unwanted sections and individual suggestions Another feature that is great for reports and presentations is the ability to hide arms. This means you can take out the results that are not relevant or only include the ones you want to talk about. Unlimited team members You can add anyone from your organisation to your plan – so you only need one account per company. Our friends over at Search Listening (the official education partner for AnswerThePublic) have also released a great video on our Pro tool

Can I see results over time?

Our reports record a snapshot of how people are searching for answers online at a given moment in time. Searching for the same term at different intervals provides a powerful insight into how online search behaviour changes and evolves over time, either from the same or different locations in the world. Our comparison feature available on Pro accounts allows you to quickly see the differences between results from two reports. If you want to try it for yourself, here are step by step instructions on how to compare reports: Select a report and click on compare data: Select the second report from the drop down list and click compare: You can compare any time frames where you have made reports. In this example there were 55 new results for Yoga between the 12th and 19th July. You’ll see the new results highlighted in green, allowing you to quickly scan for new ideas. You can also export the data in CSV file by clicking on the download CSV link at the top of the report:

Can I edit results in the wheel?

Some searches will get a lot of results! To help focus on what’s relevant for you, if you have a Pro account it’s possible to hide results from a report. You can remove whole branches and individual results. Here’s how! Go to the My Reports tab and click on the report to open it. Then, click on the Data view. You’ll now have the option to hide an entire branch (such as are), or hide individual results by clicking on the – sign. Showing hidden results. To unhide a branch, scroll to the bottom of the data list for that section and you’ll see the hidden branch appear in grey. Click on Show to make it visible again. Individual results that have been hidden show at the bottom of the results list for that branch. Click on the + sign to add that result back to the list.

How do I download image wheels?

Sophie from Search Listening shows how to download image wheels to your computer:

Can I get results from different regions, states and cities?

Currently our location based searching feature is per country only. You’ll see results as if you have searched from that country, but it won’t break the data down further than that.

What timeframe is your data from?

We capture a snapshot of current search results when you ask a question in AnswerThePublic so you’ll see the most common questions for that keyword at that moment in time. In the Pro version all your search reports will be saved so if you want to look at results over time, you can search the same keyword at a different date. It’s a great way to get insights and compare how attitudes and questions can change over time.

Can I set a home location and language?

In the Pro version of AnswerThePublic you’ll be able to select a default language and home location for all your searches. 1. Login to your AnswerThePublic Pro account. 2. Click My Account, then New Search from the menu, and you’ll see the option to set a default language and region. 3. Choose the location and language and click Save. You can edit these settings at any time.

What's new in Answer The Public?

We’ve added a What’s New menu so you can keep up to date with all the new features and improvements we’ve made to AnswerThePublic! You’ll see a red circle to let you know there’s a new update since your last visit.

Can I turn off the strange man?

If you’d prefer to pause our homepage, just left click anywhere on the screen with the mouse!

Is the colour gradient of the dots on results indicative of search volume?

Not quite. The green dots with are an indicator of the popularity of search terms within each question branch at the time the report was run. To be clear popularity does not always = highest search volume. Low volume but new trending relevant terms can appear higher than high volume terms. i.e. Both Common and Trending keywords are part of autocomplete data. Which is what we use to generate our reports. Darker Green = More Popular. Some more detail… The aim of autocomplete is to predict which are the most relevant searchers to the keyword you are typing. The predictions are made up of common (likely to be higher volume on average) and trending suggestions (perhaps new search terms with less volume but they are trending) relevant to the characters that are entered. If the results were only ordered based on high search volumes then things like brand new products / models / events relating to a keyword would not show up. i.e. the search volume would be too low vs other generic terms. So by including trending (popular) keywords more timely and relevant results can also be shown.
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