Hansel.io is a one-of-its-kind user drop-off management tool for product managers that does not involve any coding. Managers can easily create multiple user flows for their primary product funnels in a way that boosts conversion rates. Users get a drag-and-drop interface that maps all product interactions in a single decision tree framework. Different users segments can also be combined for flexible targeting and different types of tests can be run, such as the 50/50 split tests, Multi-arm, or Multivariate tests.

The tool has pre-built and templated some of the universal interactions across industries. It also comes with a dedicated customer data management arm that breaks down data silos and integrates distributed customer data into a central hub. Users can pull data from any internal or external system into the data lake of Hansel without revamping events. They can also make use of the reporting feature that combines visual intuitiveness with deep-layer information.