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Ipr software

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Best for Public Relations and Marketing professionals. Easy to use with lots of great options and stellar customer service.

Ipr software Review


iPressroom, Inc., is a hosted content management software platform for online newsrooms, websites and social media communications that has delivered millions of pages of news and digital media content for many of the leading companies and organizations in the U.S. including Epson, Target, Toyota, UCLA, and Xerox among many others.

Designed by Marketing and PR Pros with decades of experience delivering on the needs of journalists on deadline, iPressroom provides practical tools and expert guidance for managing measurable online marketing communications campaigns that drive revenue by converting interest into sales leads.

Pricing

Online PR Software pricing is available on custom.

Features

  • Article Author Database
  • Auto-Update Media Lists
  • Campaign Management
  • Clippings Management
  • Communications Calendar
  • Contact Management
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Press Monitoring
  • Press Release Builder

FAQS

Q. Media publicity - you mean free advertising?

No. Publicity and advertising are two very distinct methods of marketing. With advertising, you pay for a specific space or time to get your message across a predetermined number of times. With publicity, you pay only the minimal costs of getting your message out to the media by phone, mail or fax. The media then may choose to disseminate your message, at their expense and at whatever time, setting and length they choose. Once you’ve pitched your story to the media, whether you receive a blizzard of publicity or none whatsoever is largely out of your hands.

Q. Why would the media want to publicize my business?

If you know how to answer a key question – Why would our readers/listeners/viewers be interested in learning about you now? – they will be happy to use your story to fill up their airtime or column space. As a reporter once told a friend of mine, “The media are a hungry animal that needs to be constantly fed.” So the trick is to feed them an angle on your business that their particular audience will perceive as news, entertainment or useful information.

Q. Don't you need a PR firm to make contacts for you?

If you have a controversial product or need a constant stream of publicity instead of a jump start or occasional boost, you may be better off hiring a PR firm to handle publicity. Some PR firms do have valuable contacts and high-level strategizing skills. But the basic principles and effective execution are within the grasp of an ordinary writer or business owner. Sheer beginners whom I’ve coached on catching the attention of the media have ended up being featured in the Wall Street Journal or other prestigious media outlets, where they knew absolutely nobody. Pre-existing contacts aren’t essential. A catchy angle on your business and effective communication of a newsworthy message often do the trick very well – for next to no cost.

Q. What is IPR software?

iPressroom, Inc., is a hosted content management software platform for online newsrooms, websites and social media communications that has delivered millions of pages of news and digital media content for many of the leading companies and organizations in the U.S. including Epson, Target, Toyota, UCLA, and Xerox among many others.

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9.8Expert Score

Best for Public Relations and Marketing professionals. Easy to use with lots of great options and stellar customer service.
Overall
10
Ease of Use
9.5
Customer Service
10

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