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B2B Marketing on Salesforce and Solutions

Pardot Review


Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities.

It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better.

Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content.

Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app.

Pricing

Free Trial , Subscription
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Features

Marketing Automation Software Features

    • Lead Scoring
    • Multivariate Testing
    • Analytics (ROI Tracking)
    • Campaign Segmentation
    • Channel Management
    • Email Drip Campaigns
    • Landing Pages
    • Lead Management
    • Lead Nurturing
    • Website Visitor Tracking

Email Marketing Software Features

    • Multivariate Testing
    • Auto-Responders
    • Click-through Tracking
    • Drip Campaigns
    • Event Triggered Email
    • Mailing List Management
    • Spam Check
    • Template Management
    • A/B Testing
    • Contact Management
    • Drag and Drop Editor
    • List Segmentation
    • Document Library
    • Real-time Email Editor
    • Click Map
    • Contact List Import
    • Email Scheduling
    • Predesigned Email Templates
    • RSS to Email
    • Free Stock Photos
    • Sign Up Forms
    • Send Time Optimization
    • Delivery by Time Zone
    • Mobile App
    • Abandoned Cart Email
    • Google Remarketing Ads
    • Facebook Ads
    • Instagram Ads
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FAQ

Q. What is Pardot used for?

Pardot is Marketing Automation Software. Pardot offers the following functionalities: Lead ScoringMultivariate TestingAnalytics (ROI Tracking)Campaign SegmentationChannel ManagementEmail Drip CampaignsLanding PagesLead ManagementLead NurturingWebsite Visitor TrackingLearn more about Pardot features.

Q. How much does Pardot cost?

The pricing for Pardot starts at $1250.00 per month. Pardot has 3 different plans:Growth at $1250.00 per month. Plus at $2500.00 per month. Advanced at $4000.00 per month. Learn more about Pardot pricing.

Q. Does Pardot offer a free plan?

No, Pardot does not offer a free plan.Learn more about Pardot pricing.

Q. What are the top alternatives for Pardot?

Here`s a list of the best alternatives for Pardot: Hubspot Marketing HubMarketoActiveCampaignSharpSpringDrip

Q. Does Pardot provide API?

Yes, Pardot provides API.

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Photos: Pardot

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