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Designed for human resource managers, it is a performance management solution that helps achieve business results through employee engagement and goal alignment.

Reflektive Review

Reflektive is a performance management company built for top performers and growing businesses. With Reflektive, you can scale constructive, ongoing conversations that keep your people and your business continuously improving.

More than 500 forward-thinking customers — including AAR, Allbirds, Airbnb, PagerDuty, and Protective Life Insurance — trust Reflektive to modernize people and performance management.

Backed by Andreessen Horowitz, Lightspeed Venture Partners and TPG Growth, Reflektive has raised more than $100 million to date and was ranked the 13th Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™.


Reflektive pricing available on custom.  

They do not have a free version.

Reflektive does not offer a free trial.

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  • Dashboard
  • Progress Tracking
  • Question Library
  • Rater Selection
  • Reporting/Analytics
  • Self Service Portal
  • Surveys & Feedback
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Pros and cons



  • One of the biggest appeals to 360-degree feedback is that the employee gets more accurate, well-rounded feedback from a group than from their manager alone. The manager does not spend all day with the employee and therefore has a limited view of the employee’s capabilities. By including feedback from a supervisor, peers, subordinates and customers, the employee benefits from a better overview of their work as perceived by others.
  • In an article published in The International Journal of Human Resource Management, in 2010, Rainer Hensel of the Hague University of Professional Development, the Netherlands, wrote: “Ten raters are needed to reach a satisfying reliability level of 0.7 for the rating of the capacity to develop personal qualities, while six raters are needed for a reliability level of 0.7 with regard to the rating of motivation to develop these qualities.”
  • Opening up the feedback process to more individuals can reduce the chances of discrimination or personal bias that might come from an individual rater. Human resources strives to create an objective performance appraisal process. But subjectivity inevitably creeps in as managers deal with blind spots and their own standards for success. Some managers naturally tend to rate individuals higher, while other managers may be more conservative in their ratings.
  • 360-degree feedback can strengthen a team. Employees will feel more accountable to the team. 360-degree feedback can also open up lines of communication within a team. Everyone on the team can speak to share standards and expectations. 360-degree feedback can also increase respect for others, underscore empathy, and enhance rapport among team members.
  • After receiving the feedback, each individual will create an action plan or development plan. This places the responsibility for development on the employee—not the manager. HR can collect data and populate it into performance appraisals. Both of these things can decrease the time a manager spends on writing performance appraisals.
  • The feedback received should enhance the skills and effectiveness of the employee. Productivity should increase and customer service should improve. This will help the organization achieve their yearly goals.


  • The 360-degree feedback process can be expensive. When HR recommends the process, the surveys may not be implemented throughout the organization. Therefore, HR should incorporate 360-degree feedback into the performance management process.
  • Another pitfall involves the possibility that raters might band together and agree to artificially inflate or deflate another employee’s rating. Similarly, one rater might use the tool to get back at another employee. In the latter example, the rater may stand out as a lone wolf, so the rating could be thrown out. The first example may be harder to identify and prevent. It is the responsibility of human resources to ensure feedback is based on observed behaviors and does not reflect personal biases.
  • With 360-degree feedback, there is no mechanism to clarify or further elucidate the provided feedback when raters are anonymous. When raters are non-anonymous, they may censor their true opinions. Some companies feel 360-degree feedback can focus too much on the negative and not enough on the positive. Questions asked in the survey should be thoughtfully written to uncover positive and negative behaviors.
  • Many organizations make the mistake of not connecting the 360-degree feedback to their vision and goals. For feedback to be meaningful, the questions asked in the survey should be connected back to the strategic goals of the organizations. One way to do this is to ensure questions evaluate the competencies described in the job description.

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What is the deployment type?

Reflektive has Cloud Based deployment.

What payment method does Reflektive support?

Reflektive supports the following payment methods : SAAS

Which operating system does Reflektive support?

Reflektive supports the following operation system : Web App

Which mobile platforms does Reflektive support?

Reflektive supports the following devices: Android

How much does Reflektive cost?

The Reflektive has 2 plans – Perform USD 6 (Employee/Month), Align USD 9 (Employee/Month) Free trial : Available
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9.5Expert Score
Designed for human resource managers, it is a performance management solution that helps achieve business results through employee engagement and goal alignment.
Ease of Use
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