Google is a cunning guy who is ready for anything to provide all people on Earth with valuable content. In this case, “submit a guest post” option to website owners is like a life jacket to a drowning man. For Google, the presence of backlinks to a piece of content is one of the indicators of its quality, and you can improve this indicator for your site right now (read more about indicators of quality and Google ranking factors on ahrefs.com). The only thing you need to do is to submit a guest post.
Make Your Site More Useful to Users From Google’s Point of View
What do you think happens when Google begins to consider your site to be valuable? That’s right, search engines begin to show your site to users more often and according to the most accurate search queries. How can you achieve this? Here’s what Google itself recommends: create useful content tailored to the problems and needs of users have a well-thought-out SEO strategy and do everything so that the content of the page really meets the search queries of users have high-quality meta tags, as well as visual and visual materials and… have as many quality backlinks as possible.
The last requirement sounds like the easiest one, but in fact, it is a rather complicated and time-consuming task. In a perfect world, you need to create valuable content and just wait until: search engines will index your article, Google will understand what search queries match your content perfectly, you will organically move to the SERP for certain key requests, a large number of users will read your article and most importantly, someone will share a link to your site in their personal blogs.