Top 10+ Market Research Software In 2021

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1. SurveyMonkey – Free online survey tool

About SurveyMonkey :  SurveyMonkey is leading market research software where the user can easily conduct market research surveys. The user can comfortably reach to a specific audience through this software. The user can also research & analyze a target market, measure brand awareness, and easily gain insight into the future product through SurveyMonkey. It’s also a useful market research tool to compare the strategies with your competitors and for effective market segmentation.

SurveyMonkey Market Research Features

Data Management, Email / Online, Paper-Based, Statistical Analysis, Survey Management

2. SurveyGizmo – Make Smarter Decisions with the Word’s Best Survey Platform

About SurveyGizmo : SurveyGizmo is enterprise survey software for effective market research. The business owner can easily make a smart decision through the best data insights. With the help of segmentation and filtering option of the software, the user can easily make the product more successful in the market. The exclusive forecast of market trends feature will help you to stay ahead of your competitors. The user can easily discover positive and negative feedback about products.

SurveyGizmo Market Research Features

Benchmarking, Compensation Management, Data Management, Email / Online, Face-to-Face, Panel Management, Paper-Based, Phone-Based, Sample Management, Statistical Analysis, Survey Management

3. Typeform – Make data collection an experience with custom forms

About Typeform : Typeform is a data collection tool where the user can turn data collection into an experience. The software offers refreshing ways to ask questions and fun way to get answers. The user can collect better data through the conversational feature. Typeform offers a user-friendly interface to the users. You can find different templates to boost your market research. It’s also a suitable option to integrate with the third-party software.

Typeform Market Research Features

Data Management, Email / Online, Survey Management

4. Qualaroo – Online survey feedback tool

About Qualaroo: With Qualaroo, targeting the right audience, analyzing the market, and collecting feedback becomes super easy. Qualaroo’s list of professional templates has something for everyone, from e-commerce to educational technology companies. The surveys can be used for market research, checking NPS, prototyping, check CX and UX metrics and more on websites and apps with the option of advanced targeting to get accurate results.

Qualaroo Features

Survey Templates, Mobile iOS & Android, Nudge for Prototypes, AI Sentiment Analysis, Confirmation Page Surveys, Question Branching, NPS, Exit Intent Surveys, and A/B Testing

5. SurveyLegend – Mobile-friendly survey management platform

About SurveyLegend : SurveyLegend is the best mobile-ready free online survey app where you can easily conduct effective market research for your future products. The user can create engaging surveys on their tablet or computer with ease. You can find different themes for the survey as per your brand requirement. You can share your survey through email, facebook, twitter, blogs and with more ways to reach your audience. SurveyLegend also offers real-time data analytics to get real-time insights.

SurveyLegend Market Research Features

Data Management, Email / Online, Face-to-Face, Panel Management, Phone-Based, Sample Management, Statistical Analysis, Survey Management

6. ProProfs Survey Maker – Online Survey Maker & Questionnaire Tool

About ProProfs Survey Maker : As a leading online survey creator, ProProfs Survey Maker allows business owners to capture customer/employee feedback that helps them improve their services for better future experiences. The survey maker creates scored surveys, NPS, popup, sidebar, in-app surveys, and other forms that make the feedback collection process simpler. It offers ready-made 100+ beautiful survey templates and more than 1,000,000 survey questions to help users kick-start their journey to create one for the brand.

ProProfs Survey Maker Market Research Features : Benchmarking, Data Management, Email / Online, Sample Management, Statistical Analysis, Survey Management

7. QuestionPro – Web-based online survey solution

About QuestionPro : QuestionPro is a web-based online survey solution for businesses where business owners or manager can easily conduct market research. QuestionPro is a free online survey software. It’s a fully automated software offers real-time insights. The user can use it as the best market research software where he/she can create online surveys, polls, questionnaires for market trends research and collect responses of the audience. The user can also easily analyze the result.

QuestionPro Market Research Features

Benchmarking, Data Management, Panel Management, Sample Management, Survey Management

8. SurveySparrow – Conversational survey tool

About SurveySparrow : SurveySparrow is a free online survey tool that converts your surveys into conversations. It’s market research software that helps users to create highly engaging surveys for business. This software will help business owners to fetch all the answers that business actually needs. The user can design the survey as per their brand need through this software. You can also find audience management, live preview, customization and rich analytics in SurveySparrow.

SurveySparrow Market Research Features

Data Management, Email / Online, Panel Management, Sample Management, Statistical Analysis, Survey Management

9. Latana – Advanced Brand Tracker for Better Marketing Decisions

About Latana: Latana is advanced brand tracking for fast-growing consumer brands who want to make better marketing decisions. Despite companies spending more than one trillion dollars a year on marketing and advertising, they still base their campaigns on gut feeling rather than actual fact. That’s because they really don’t understand the impact their campaigns are having on their target audience.

Latana Market Research Features

Benchmarking, Data Management, Email / Online, Panel Management, Sample Management, Statistical Analysis, Survey Management

10. Survicate – Where leading teams collect and act on customer feedback

About Survicate : Survicate is a survey software for collecting actionable feedback and researching customer experience across all digital touchpoints. Users can gather valuable insights and use them to improve their product, boost customer satisfaction, and grow their businesses. Survicate offers user-friendly interface and survey library with predefined survey examples which you can use to research your customers, leads, and website visitors faster. Survicate integrates directly with popular marketing automation platforms and CRMs, like Marketo, HubSpot, Intercom, Salesforce, Pardot, and many more.

Survicate Market Research Features

Data Management, Email / Online, Survey Management

11. SurveyLab – Survey software and questionnaire tool

About SurveyLab : SurveyLab is a professional and powerful survey software. The system is easy to use and has reach reporting and data analysis functionalities. It can be integrated with various tools including Salesforce, Zendesk, Slack, LiveChat and many more. The software supports all type of devices and can be accessed from anywhere irrespective of location. SurveyLab has dedicated customer support and can be customized on-demand to meet various business needs. SurveyLab also supports Multilanguage surveys and automatically detects browser language settings.

SurveyLab Market Research Features

Compensation Management, Data Management, Email / Online, Panel Management, Paper-Based, Statistical Analysis, Survey Management

12. Voxco Survey Software – Flexible online survey software

About Voxco Survey Software : Voxco Survey Software is a flexible survey tool; its multichannel survey software for data collection and you can use it at any place, any time. The user can comfortably conduct market research and social & public opinion research through this software. The user can manage face-to-face interviews, panel management, phone-based interview, Emails and much more through Voxco Survey Software. You can also find statistical analysis through Voxco.

Voxco Market Research Features

Benchmarking, Compensation Management, Data Management, Email / Online, Face-to-Face, Panel Management, Phone-Based, Sample Management, Statistical Analysis, Survey Management

13. QuickTapSurvey – In-person Surveys, Mobile Forms & Kiosks

About QuickTapSurvey : QuickTapSurvey is an offline survey app; the user can capture data from anywhere with ultimate surveys and mobile forms. The user can comfortably create mobile forms to conduct market research and even it’s also a useful option to collection customer feedback through customer feedback surveys. The user can also use this market research software to capture leads for business. You can easily take action with QuickTapSurvey insights.

QuickTapSurvey Market Research Features : 

Benchmarking, Data Management, Email / Online, Face-to-Face, Panel Management, Paper-Based, Phone-Based, Sample Management, Statistical Analysis, Survey Management

14. MediaRadar – Media ad sales intel for ad sales professionals & agencies

About MediaRadar : MediaRadar is a sales enablement platform and its customized solution for media, ad tech, and agencies to close more deals. MediaRadar is Saas software provides you real-time advertising insights. The user can find and know that who makes buying decision and win more business through MediaRadar. You can find the most relevant data, advice and insight to increase your business through MediaRadar. Benchmarking, data management and statistical analysis are the crucial features of this software.

MediaRadar Market Research Features : 

Benchmarking, Data Management, Email / Online, Face-to-Face, Statistical Analysis

15. Dub InterViewer – Data collection software for market research

About Dub InterViewer : Dub InterViewer is a data collection solution that provides users with face-2-face, telephone and internet market research using a single platform. It is an online Cati/Capi/Wapi system that combines centralized management and distribution of surveys. Alongside traditional media, Dub InterViewer also enables users to deliver surveys to mobile devices via a browser or through the Nabu native apps for iOS and Android. Nebu Dub InterViewer offers its users the most flexible and robust data collection tool on the market. Choosing Nebu Dub InterViewer means benefiting from 25 years of Nebu’s experience in developing and implementing solutions for fieldwork and marketing research companies.

Dub InterViewer Market Research Features : 

Benchmarking, Compensation Management, Data Management, Email / Online, Face-to-Face, Panel Management, Phone-Based, Sample Management, Statistical Analysis, Survey Management

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