Top 10 Marketing Automation Software in 2020

1. Hubspot – Inbound Marketing Platform & Sales Software

About HubSpot : Marketing automated software not only automizes and simplifies the business process but also helps the business to grow. Hubspot is one of outstanding marketing automation software which is good for both the customers and business. With Hubspot, you get a full stack of software for sales, marketing, and CRM and customer services. Business can take hold of lead generations, analytics, reporting, product management, meeting schedules and customer feedback on one single platform.

HubSpot Marketing Automation Features

Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

2. Marketo – Marketing Automation Software: Easy. Powerful. Complete.

About Marketo : Marketo is a result of deriving automation software. Marketo is a single platform which takes care of lead generation to sales engagement, customer satisfaction to customer marketing. Marketo is a digital solution for every business. The software solution drives revenue, builds brands, and proves impact for modern marketers. Marketo is equipped with advanced features like Marketo Sales, Marketo CRM and many more to help the business grow.

Marketo Marketing Automation Features

Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Segmentation, Social Marketing, Website Visitor Tracking

3. iContact – Marketing automation with email, workflows & landing pages

About iContact : iContact is an easy to use software solution that has made marketing simple. iContact deals with email marketing that does not require any HTML coding. With the in-built editor, you can just drag and drop appropriate contents and create emails for sales marketing. iContact has numerous instant templates that come handy and requires only reformatting. All you need to do is segment your contact list and program this software to automatically send emails.

iContact Marketing Automation Features

Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Segmentation, Social Marketing

4. Pardot – Salesforce B2B marketing automation for marketing & sales

About Pardot : Termed as world’s no 1 CRM automation software, Pardot is a favorite platform of the sales team. Pardot is being used by many organizations across the world because of its customer success stories. The marketing automation software has been successful in increasing ROI and campaign effectiveness for many sales organizations. Pardot has incredible customer support to assist your team with each feature.

Pardot Marketing Automation Features

Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

5. SharpSpring – Affordable marketing automation for all business sizes

About SharpSpring : If you are looking for an affordable, powerful and an effective lead generator platform, then SharpSpring is just for you. With SharpSpring, you derive more leads, convert, and optimize your sales with full-featured services. SharpSpring assists organization some of the outstanding features like blog building, behavior-based emails, campaign tracking, CRM and sales automation, reporting, analytics and many more.

SharpSpring Marketing Automation Features

A/B Testing, Analytics/ROI Tracking, Customizable CTAs, Customizable CTAs, Drip Campaigns, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

6. ActiveDEMAND – The ONLY platform for marketers and agencies.

About ActiveDEMAND: ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media.

ActiveDEMAND Marketing Automation Features

A/B Testing, Analytics/ROI Tracking, Customizable CTAs, Drip Campaigns, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Sales Intelligence, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

7. EngageBay – All-in-one Marketing, Sales, Support and CRM Software

About EngageBay : EngageBay is a simple, affordable, integrated, all-in-one marketing, sales, and service automation platform with a free CRM, built to grow small businesses and startups. EngageBay is one of the best CRM for small businesses that helps you grow your business. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks.

EngageBay Marketing Automation Features

A/B Testing, Analytics/ROI Tracking, Customizable CTAs, Drip Campaigns, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Sales Intelligence, Segmentation, Social Marketing, Website Visitor Tracking

8. Infusionsoft – CRM, sales & marketing software for small businesses

About Infusionsoft : Infusionsoft is now known as Keap. The software is designed specifically for small business that lacks resources but wants to deliver great customer service. With Keap, you can centralize data and organize your client’s information in one place. This not only saves you time but allows you to focus on different areas. Keap assists business in client management, managing appointments, making quotes and payments, handling invoices, and sending emails.

Infusionsoft Marketing Automation Features

Analytics/ROI Tracking, Customizable CTAs, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

9. Mailigen – Email marketing automation. Email + SMS + Social

About Mailigen : Connecting with your customer’s through one or other way is important to keep your business active and flourishing. Mailgen is just the right platform that builds a healthy customer relationship by sending automated emails, newsletters, and journals to your customers. Trusted for more than 8 years, Mailigen has associated with various big companies worldwide. Mailigen helps the organization in saving time and utilizing technology in the right way.

Mailigen Marketing Automation Features: A/B Testing, Customizable CTAs, Dynamic Content, Landing Pages/Web Forms

10. Act-On Software, Inc. – Cloud marketing automation platform

About Act-On : Act-on is one of the best marketing automation software that can be personalized as per the business requirements. Unlike most software that has fixed features, Act-on is flexible and understands user’s demand. With this software, you can convert the leads and reach the right customers by adaptive marketing. Act-on unlashes various marketing tools that go beyond just emails. The personalized tools suit the journey of every type of business without any restrictions.

Act-On Marketing Automation Features

Analytics/ROI Tracking, Customizable CTAs, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

11. Autopilot HQ – Visual marketing software for automating customer journeys

About Autopilot HQ : Autopilot HQ is a visual treat for marketing automation businesses. Business can now capture leads from the websites, apps, blogs, or personal messages and convert them into sales. Companies can automate repetitive tasks like sending journals, assigning leads, booking appointments and sending newsletters over emails, thus saving time. Autopilot helps in developing personalized relations with customers by engaging them with the right channels.

Autopilot Marketing Automation Features

A/B Testing, Analytics/ROI Tracking, Drip Campaign, Customizable CTAs, Customizable CTAs, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Segmentation, Social Marketing, Website Visitor Tracking

12. SeoSamba – SEO Automation Software

About SeoSamba: SeoSamba helps franchises, small businesses, etailers and enterprises build, manage and optimize websites for top search engine performance. Our hybrid open source marketing framework is uniquely suited for large scale multi-sites search engine optimization execution, and our affordable pricing ensures a rapid ROI. SeoSamba provides: An All-in-One marketing automation software, A Customer Relationship Management Software, An Open-Source CMS + Shopping Cart.

SeoSamba Marketing Automation Features: 

A/B Testing, Analytics/ROI Tracking, Customizable CTAs, Drip Campaigns, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Sales Intelligence, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

13. SALESmanago – The #1 All-in-one Marketing Automation Platform for SMB

About SALESmanago : Salesmanago is one of the best AI and machine learning powered software that builds customer relations and engages them across various channels to converts the leads into sales. It identifies visitors form your website and sends them automated emails and personalized messages. Salesmanago manages CRM, lead generation, website personalization, mobile and web marketing, social media management and many more activities on behalf of the company.

SALESmanago Marketing Automation Features: 

A/B Testing , Analytics/ROI Tracking, Customizable CTAs, Drip Campaigns, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Sales Intelligence, Segmentation, Social Marketing, Website Visitor Tracking

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